SHINE ON SIERRA LEONE

9 Mile Scroll

Children in the West African country of Sierra Leone face enormous hurdles getting to school, including snakes, monsoons, 100-degree heat, malaria-ridden water, and long walks on dirt roads dominated by traffickers. To help build awareness—and a school closer to the children’s homes—we created 9milescroll.com—and a campaign including OOH posters, billboards, and an Instagram social initiative featuring influencers who tagged each other consecutively in one of the 9 miles of the children’s journey.